Entenda: Setur-BA e Salvador Destination se unem na captação de eventos para a capital baiana

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svg{width:14px}.tdi_110.tdb-date-icon{margin-right:5px} 04/11/2026.tdb_single_comments_count{line-height:30px}.tdb_single_comments_count.tdb-comm-icon-svg{position:relative;line-height:0}.tdb_single_comments_count svg{height:auto}.tdb_single_comments_count svg,.tdb_single_comments_count svg *{fill:#444}.tdi_111{float:right;display:inline-block;font-family:Rubik!important;font-size:12px!important;line-height:2!important}.tdi_111 i{font-size:10px}.tdi_111.tdb-comm-icon{margin-right:5px}.tdi_111 a{color:#444}.tdi_111 a svg,.tdi_111 a svg *{fill:#444}.tdi_111 a:hover{color:#008d7f}.tdi_111 a:hover svg,.tdi_111 a:hover svg *{fill:#008d7f;fill:#008d7f}.tdi_111 a:hover i{color:#008d7f}@media (min-width:768px) and (max-width:1018px){.tdi_111{font-size:11px!important}} 0.tdi_112{margin-right:15px!important}@media (max-width:767px){.tdi_112{margin-right:10px!important}}.tdb_single_post_views{line-height:30px}.tdb_single_post_views 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(max-width:1018px){.tdi_114,.tdi_114>p,.tdi_114.tdb-block-inner>p,.wp-block-column>p{font-size:13px!important}}@media (max-width:767px){.tdi_114,.tdi_114>p,.tdi_114.tdb-block-inner>p,.wp-block-column>p{font-size:13px!important}} Um grupo de organizadoras de eventos de São Paulo e do Paraná participou de famtour (viagem de familiarização) durante quatro dias, na capital baiana, visando conhecer a infraestrutura da cidade para receber congressos, seminários e exposições. Elas visitaram equipamentos apropriados para encontros corporativos, hotéis, restaurantes e atrativos históricos e culturais. A iniciativa da Salvador Destination teve a parceria da Secretaria de Turismo do Estado (Setur-BA), como parte das ações de incremento das atividades turísticas associadas a negócios na Bahia. “Estamos trabalhando para fomentar o segmento Meetings, Incentive, Conferences e Exhibitions (Mice) e trazemos organizadores de eventos de todo o Brasil, para que possam conhecer o potencial que Salvador oferece. O público de congressistas é de boa renda e costuma vir com a família, aumentando o tempo de permanência para visitar a capital e outros destinos do estado. O apoio do governo baiano, por meio da Setur-BA, tem sido importante nessas ações”, pontuou o vice-presidente financeiro da Salvador Destination, Augusto Câmara. A programação começou com visitas técnicas ao Hotel Mercure (Pituba) e ao Quality Hotel & Suítes (Stiep), onde foi apresentado um panorama do turismo baiano. “Mostramos como a capital e outras regiões turísticas do estado dispõem de infraestrutura para sediar eventos nacionais e internacionais, com conectividade aérea, rede hoteleira qualificada e diversidade de atrativos”, explicou a assessora-técnica da Setur-BA, Cristina Mariotti. “Temos interesse em fazer mais eventos na capital baiana, por conta da infraestrutura, com malha aérea, transfer, bons hotéis, transporte e tudo o que nossos clientes possam necessitar. Sem falar na ótima receptividade”, destacou Carla Leal, da agência RV +, de São Paulo. As profissionais também participaram de uma rodada de negócios com fornecedores locais, no Centro de Convenções Salvador (Boca do Rio), e conheceram a estrutura do equipamento. O grupo ainda conferiu as instalações dos hotéis Fiesta (Itaigara), América Towers (Caminho das Árvores), da Bahia by Wish (Campo Grande) e Fera Palace (Rua Chile), com paradas para experimentar a gastronomia de alguns restaurantes da cidade. A viagem terminou com passeios pelo Centro Histórico, Mercado Modelo e Farol da Barra. “Fiquei surpresa com a infraestrutura que encontrei em Salvador. O Centro de Convenções é muito moderno e tecnológico, além de ter uma bela vista para o mar, o que soma muito. A parte turística também é importante, principalmente, quando trazemos eventos internacionais, e aqui é um destino com muitas coisas surpreendentes para o turista”, relatou Fernanda Anastácio, da FB Group, de Londrina (Paraná). “Saio daqui muito satisfeita com o que vi. Muito conteúdo, produtos e serviços, que vão agregar aos nossos clientes, e uma estrutura fantástica para todos os eventos que a gente possa imaginar, de pequeno, médio e grande porte”, completou Greide Soares, da agência paulista Costa Brava 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conquista prêmio internacional inédito no World MICE Awards 46ª ABAV EXPO 2018 Azul inicia voos diretos entre Macapá e Confins AGÊNCIAS Biosfera Copastur lança C+ Maestro, que conecta agentes de IA a soluções corporativas EVENTOS APRECESP leva o melhor das estâncias paulistas ao Festuris. O assunto repercutiu de forma expressiva em âmbito regional e nacional, mobilizando o debate público e a atuação de setores estratégicos.

De acordo com os elementos apurados pela equipe de reportagem, especialistas e analistas ressaltam que os fatores econômicos, institucionais e regulatórios ligados ao tema vêm sendo acompanhados com atenção redobrada. O cenário exige acompanhamento contínuo e medidas assertivas para esclarecer eventuais impactos para a sociedade e garantir a segurança das operações envolvidas.

Diante da relevância do fato, órgãos de fiscalização e autoridades competentes intensificaram os protocolos de acompanhamento. Diretrizes preventivas e procedimentos técnicos têm sido reforçados com o objetivo de assegurar a normalidade, o cumprimento da legislação vigente e o pleno atendimento aos padrões de qualidade exigidos.

A redação da Empire Cidades mantém cobertura dedicada aos desdobramentos deste caso, prestando serviço de utilidade pública e atualizando as informações à medida que novos comunicados oficiais e pareceres técnicos forem divulgados.